10 Little-Known Formulas for Successful Advertising (07 Nov 2007) What is your formula for creating effective sales messages? If you're like most people, you'll say, "AIDA," an acronym for Attention, Interest, Desire, Action. It's a classic, perhaps the most quoted formula in advertising and marketing.
9 Last-Minute Checkups for Healthy Print Ads (07 Nov 2007) Print ads offer a simplicity and elegance of form that are hard to match. But these very qualities often lead to problems in the creative process.
Advertising to International markets: different cultures, different tastes (15 Jul 2008) I remember when MacDonald's opened its first restaurant in Romania. I was so excited about it and I still remember my first meal there. I had a beef burger, and I liked it… and I never eat beef! At that time, MacDonald's was already a well-known brand in my country from American movies, so the opening was a big success, even if the prices weren't the best ones.
Cool New Search Engine On The Block (08 May 2007) If you log on to PayPerClickSearchEngines.com you'll find they list over 600 different pay-per-click search engines operating online.
Cross Cultural Advertising (29 Sep 2006) It may seem somewhat obvious to state that language is key to effective cross cultural advertising. However, the fact that companies persistently fail to check linguistic implications ...
Digital Advertising (29 Sep 2006) Merchants try to attract customers using different kinds of advertising materials, static posters to be specific. How long will they look at these posters and get jaded?
Do Pop Up Ads Still Work? (08 May 2007) A few years ago, pop-up windows was the rage in Internet marketing. It seemed like every time you opened a web page you got bombarded with offers for this or that. It got to the point where surfing the Internet was almost like playing a video game, that is, for every pop-up you tried to close,
Free Advertising (21 Jun 2007) Free Advertising Methods that will boost your sales and increase your traffic to your website.
How to save money on the Adwords network (14 Jun 2007) Over the years I have had many accounts with Adwords, spending a small fortune with the Adwords service. So naturally I have picked up many cost saving tricks. I am aware that most people feel Adwords
More Free Advertising (24 Jun 2007) I couldn't help but notices that a ton of people are not using email lists to help promote there services. I guess this is alright if you are not interested in repeat customers, but what if you are?
Online Advertising for Dummies (29 Sep 2006) For a home based start up, online advertising is a potent tool that can maximize visibility, drive traffic to the company's website, up the sales and build a solid brand in the process.
Pay Per Click Advertising (17 Sep 2006) The importance of Pay Per click Advertising for your URL. What should you spend on Search Engine placement.
Pay Per Click Advertising (24 Oct 2006) Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website;
The Future of Advertising (29 Sep 2006) Advertising is a medium that constantly evolves. It changes with the times. It adapts to new technologies. It is unrelenting in its desire to find new and better ways to reach an ever-growing consumer marketplace.
The Most Effective Free Advertising (24 Oct 2006) After a few months of advertising my online business opportunities' website, I have learned a valuable, but true advertising fact. The best way to advertise an affiliate program is through writing articles and submitting them to syndicated sites for others to use, thereby creating links to your own website.
We Are Right In The Middle Of A Pay Per Click Baby Boom (14 Jun 2007) No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries...most notably Japan...have an even more acute problem), but this baby boom
