Articles, Web Directory Latest articles from Articles, Web Directory (http://www.weathat.com/) CommonSense CMS 3600 http://www.weathat.com/ Targeting Niche Audiences - AOL's New Branding Strategy AOL, once considered a pioneer in internet technology, has fallen on hard times over the years, unable to devise an effective branding strategy. A failed merger with Time-Warner, a non-focus on search while Google built an empire (the AOL search engine eventually began serving up Google results on its portal site), and declining dial-up business are all contributing factors to the ongoing difficulties of AOL and its search engine http://www.weathat.com/targeting-niche-audiences-a2789.html Wed, 30 Jul 2008 12:53:19 MST Are brands just a quality symbol in customers view? This article talks about the concept of brand as a whole and how it affects your business. The brand is a very important part of your business and if you have a brand that people trust, you have won half the battle immediately. Read on to find more about brand and brand value. http://www.weathat.com/are-brands-just-a-a2533.html Mon, 21 Apr 2008 16:39:27 MST Do brands matter to customers? This article highlights the importance of branding and some key things that management should consider while building a brand, whether itÂ’s a new or a developed one. http://www.weathat.com/do-brands-matter-to-a2387.html Tue, 04 Dec 2007 06:10:56 MST Key aspects to consider while designing a business logo This article shows the importance of a business logo and why you should always pay attention to the logo design. http://www.weathat.com/key-aspects-to-consider-a2110.html Mon, 10 Sep 2007 04:50:14 MST What image does a good brand name have on customers? This article explains the effect of branding on the image of a business in the mind of a customer. http://www.weathat.com/what-image-does-a-a2080.html Tue, 28 Aug 2007 07:16:30 MST Importance of Branding: What's in a Name? This article throws light on the significance of branding a business and how carefully thought brand names can potentially result in a more successful and a profitable business. http://www.weathat.com/importance-of-branding-a2027.html Thu, 09 Aug 2007 10:14:32 MST How does branding help in retaining and getting repeat customers This article explains how branding can help a business in retaining customers and getting repeat business. http://www.weathat.com/how-does-branding-help-a2024.html Tue, 07 Aug 2007 14:56:31 MST