Intenet Marketing for your Small Business

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Author: Brandt Stohr

Article source: http://www.articlealley.com/. Used with author's permission.

Internet small business marketing basics
By Brandt Stohr

A decade ago, the internet wasn't considered an important part of a small business marketing strategy. Today, it's paramount. That doesn't mean that your small business marketing strategy has to include a lavish 25-page website with sounds, flash movies, and thousand-dollar graphics. It doesn't mean that you have to spend $5.77 per click to advertise under the keywords "small business marketing" on Google. It does mean that you need to understand, at the very least, what the internet can do for your small business marketing.

To gain that understanding, you'll need to learn about the four most fundamental pillars of internet small business marketing: 1) websites; 2) search engine optimization; 3) pay-per-click advertising; and 4) affiliate marketing.

Websites

Websites are the foundation of the Internet. So the logical first step in developing your internet small business marketing strategy is to set up a website. Unless you're incredibly tech savvy or have a large budget to spend on your internet small business marketing, you'd be better off starting simple.

To begin, think about what small business marketing goals you want to accomplish with your website:
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