The 2-Minute Makeover for Direct Mail Order Forms (07 Nov 2007) The direct mail order form has often been called "the moment of truth." That's because no matter how persuasive you have been in your letter, brochure, lift note, and other pieces, it is your order form where your prospect actually says "yes" or "no" to your offer.
How to Make Prospects Rip Open Your Envelopes (07 Nov 2007) the lowly envelope is arguably the single most important part of any direct mail package because it absolutely must get opened. And opened right now! Otherwise, all those more respectable pieces are just so much wasted paper. So here are a few ideas to get your envelopes ripped to shreds:
A Short Menu of Profitable Direct Mail Formats (07 Nov 2007) One of the beauties of direct mail is that it allows you to send people just about anything you can print. Your creative options are virtually endless. And while the standard envelope package is usually considered the most effective, there are plenty of other formats you can test.
99 Quick Tips for Upgrading Your Direct Mail Package (07 Nov 2007) Whether you're creating a new direct mail campaign or updating an old one, you have an infinite variety of choices for improving response. Based on decades of testing, here are 99 of the easiest and most effective. Consider this a smorgasbord of savvy possibilities and inspirations:
9 Direct Mail Devices to Increase Involvement (07 Nov 2007) One of the primary advantages of using direct mail is your ability to divide and conquer. Your letter delivers a personal message and makes an offer. Your brochure demonstrates features and dramatizes benefits. Your order form calls for action and eases response
