Keep the Sale (30 Aug 2008) After dozens of phones calls and emails as well as several face-to-face meetings, you finally reach an agreement with a prospect who is intent on buying your service, product or solution
Why Bother With "LinkedIn" or "Facebook"? (30 Jul 2008) That's what I used to ask myself as numerous acquaintances kept tagging me to be part of their realm of contacts in FaceBook.com or LinkedIn.com. It seemed a nuisance until I sat down with an old contact, Don Tinney from EOS Worldside (EOS=Entrepreneurial Operating Systems). Don is an EOS Implementer whose job is quite simple. He says simply, "We make millionaires out of owners of small to medium size companies". So maybe he has something to say I should know.
How to Create Killer Landing Pages (30 Jul 2008) In the field of online marketíng, a landing page is the page that appears when a potential customer clicks on an advertisement or a search engine result link. It is sometimes known as a lead capture page and usually displays content that reinforces the message contained in the ad or search snippet.
Look Beyond Google: Meta-Search Engines Can Help Online Marketers (25 Jul 2008) For businesses that market wholly or partially online, it may seem that three words are the only way to get more customers: search engine optimization (SEO). Typically, the search engines being referred to are: Google, Yahoo, and MSN. These three engines have almost become interchangeable with the phrase "do a search", so much so that the word "Google" has entered the English lexicon as "find information".
Are Your Marketing Strategies and your Website on the Same Page? (25 Jul 2008) Last week a sales rep from a local printing company walked in to my office to pimp his company's "superior" printing services. I gave him a few minutes and he proceeded to give me his pitch, walk me through his large list of printing capabilities, and show me a smattering of past print jobs that included an impressive mix of brochures, folders and binders with fancy die cuts, foil stamping and intricate embossing.
How to Use Twitter For Marketing (25 Jul 2008) Twitter is a relatively new web 2.0 site that is starting to gain a lot of popularity. That means that a lot of people have heard of it, but it is also quite common to run into people who haven't heard of it.. yet. Twitter.com is this social site that encourages users to post often about what they are currently doing.
How to Market on Social Networks - Effectively (06 Jul 2008) Online social networks, like the World Wide Web itself, are a microcosm of a vibrant human community. If you participate on services like Twitter, Facebook and MySpace for some time, you'll notice the same types of people as you might on a trip to the shopping mall or a weekend at the beach.
How To Market Your Products and Services On Twitter (06 Jul 2008) Twitter is one of well over 1000 social networking sites that I know of. I actually have a list of that many, but have only checked out a handful of the most popular ones.
Actually, my list is about 1800 bookmarking and social networking sites. I may share that list with my inner circle soon... after my assistant goes over it with a fine toothed comb :-)
How effective Management contributes in Marketing? (23 Apr 2008) Management functions are widespread in every business concern. Though they are neatly divided into marketing, finance, systems and operations, there is no clear-cut division between these. Each of these aspects tends to merge into one another. Marketing needs effective management and the concept of the five Cs has emerged over the recent years to help managers tackle vital questions of how to market their products.
Develop A Great Marketing Strategy - Keeping Your Pace With The Changing Trends (21 Apr 2008) Change is an important part of the business world. Everyday, there are new marketing strategies coming up that change the way the world sees a particular product or service. If you want to know how to survive in such a world, this article will give you some tips about how to go about it.
Develop A Great Marketing Strategy - Keeping Your Pace With The Changing Trends (21 Apr 2008) Change is an important part of the business world. Everyday, there are new marketing strategies coming up that change the way the world sees a particular product or service. If you want to know how to survive in such a world, this article will give you some tips about how to go about it.
A Smooth Design Process For Your Flyers (08 Jan 2008) Now that you have planned what you want to do with your flyer printing project, it's time to put everything you have planned into paper - that is, it's time to create your flyer printing design.
Surviving in a changing market (07 Dec 2007) Changing market trends means constant review of marketing strategies to appeal to old and new customers and staying ahead of the competition. This article has some suggestions on what you can do.
The Top 8 Direct Marketing Offers of All Time (07 Nov 2007) Offers are the heart of all direct response advertising. An offer is not just a statement of your price, it's the deal you're making. It's the total of what the customer gets plus what the customer has to do or pay to get it. By making an offer, you're saying, "You do this for me, and I'll do this for you."
The 6 Simple Steps for Generating Sales Leads (07 Nov 2007) Generating leads is a smart way to support your sales staff and make their efforts more efficient. A good lead generation program can lower your sales costs and raise your sales revenue.
Proven Strategies for Better Direct Marketing Tests (07 Nov 2007) One of the central strengths of direct marketing is your ability to test, calculate the results, and make adjustments to boost profits and lower costs. And no matter how creative your company or ads might be, you must approach the testing process with logic and discipline.
8 Hardworking Headlines that Keep on Working (07 Nov 2007) Along with direct mail, print is one of the mainstays of direct marketing. And today it's more powerful than ever. A proliferation of highly targeted publications makes it easy to find receptive prospects for your wares.
12 Tips for Direct Response Radio Ads that Work (07 Nov 2007) Radio listeners are highly responsive. And radio spots are powerful, cheap, and simple to produce. Yet radio remains one of the most underused and poorly handled weapons in the direct marketing arsenal.
11 Timeless Appeals for Profitable Fundraising (07 Nov 2007) To some extent, all marketing is based on emotion. Whether you're buying a car, a mutual fund, or a can of cheese spread, emotions play a part in the decision-making process.
Web marketing VS Offline Marketing (12 Sep 2007) This article focuses on the difference between web marketing and offline marketing, highlighting the advantages of web marketing in the comparison.
How to Write a Marketing Plan (30 Dec 2006) Most businesspeople agree that good planning is essential for success. Even so, it's surprising how many companies don't create a thorough plan to generate and manage their customers. A marketing pl...
Real Learning By Doing... A Marketing Internship (30 Dec 2006) Some people learn best by reading text... others by listening to audio. Most do well with video and excel even more with a live interactive group teaching environment. Mentoring programs have become ...
Article Marketing - A Brief Scenario (30 Dec 2006) To begin with, Article Marketing has increasingly assumed a lot of importance as an effective and indispensable SEO (Search Engine Optimization) strategy. Seasoned Search Engine Optimizers are recomm...
Internet Marketing for Real Estate Agents, The 7 Figure Agent Approach (30 Dec 2006) So you have a website, how come it's not making you any money? It's your real estate internet marketing solution. I've concluded that 99% of real estate agents' internet marketing challenges are eit...
Direct Mail Marketing: Message In A Bottle (30 Dec 2006) As you empty your mailbox, do you wonder why so many companies choose to send you a load of communication about their products and services? If you never respond to such letters, there's a good chanc...
Small Business Marketing: Risk Reversal Will Sky Rocket Your Sales (26 Dec 2006) One of the top obstacles that you have to get over is the prospect's sensation that they are at risk when buying from you. The more they feel that they are at risk, the larger will be their reluctanc...
Home of 2bucks an Ad (25 Dec 2006) The majority of Internet marketers are working within a fairly tight budget, and very likely, you are among them. If you're searching for the most cost-effective form of promotion you can find...
Building An Audience For Your Internet Marketing Business (23 Dec 2006) I'm willing to bet many of the things you have purchased or signed-up for are products and services that have been endorsed by people you know, admire, and trust. And a majority of these endorsements...
5 Tips To Affiliate Marketing Success (23 Dec 2006) Affiliate Marketing is something that all small business web sites do to some extent either as publishers or advertisers. Although some webmasters use affiliate programs simply to supplement their in...
Using Affiliate Marketing for Multiple Streams of Income (23 Dec 2006) Have you ever heard or read the phrase "multiple streams of income" before? Do you know what this phrase means? For many businessmen, creating multiple streams of income online or offline is one way ...
How To Use Viral Marketing To Increase Your Traffic (23 Dec 2006) Creativity. This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of market...
Niche Marketing (22 Dec 2006) If you have access to a computer connected to the internet, you already have the means to earn a good living with very little cash outlay. Your main outlay will be in time. Time spent learning all t...
How to Write a Great Video-Marketing Script (22 Dec 2006) If you want to write a great video-marketing script, you only have to keep a few things in mind. Here the short list: Remember WII-FM! No, those aren't the call letters for a radio station. They s...
Membership Marketing – it’s More than Magazines (22 Dec 2006) Membership marketing is not new. The American Medical Association was founded in 1847, while the Marine Corps Association was formed in 1913, to cite a few examples. But membership marketing seems to...
