Marketing - Networking and Collaboration

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Author: Pam Stokes

Article source: http://www.articlealley.com/. Used with author's permission.

Restarting my business this year meant looking again at my marketing, which if I'm honest, was pretty abysmal before.

Having decided to really go for it I have been putting together email campaigns, blogging, and networking online, and have started going to offline networking events too.

If only all these things produced instant results, but as you probably know, you need to be in it for the long haul. It's not all doom and gloom though as meetings I had months ago are beginning to bear fruit.

So what's working best at the moment?

Offline networking is probably working the best, but the emails and blogs have also generated either interest from people I know, more traffic to my website, which is good as I'm selling online programmes, and general enquiries about my blog. All good stuff.

One of my goals since starting, is to collaborate with others to strengthen my services, and networking has definitely helped with this. Not just being at events but following up after. And don't worry if you don't like making phone calls either as I've found emails have worked really well.

So, the things that I have learnt so far are

ONE - You need to be in marketing for the long haul.

TWO - Going to networking events and following up is really important and pays dividends.

THREE - Collaboration can bring a new dimension to your business.

FOUR - Using technology as part of your marketing campaign is really useful and is becoming more and more important, but it can't do everything to promote you if you're selling an intangible product, which is why networking is so valuable when you're selling yourself.

FIVE - it might be good to forget about being a Coach and run a marketing business instead!!!! ...............Only kidding………Really!

Pam Stokes is a Business & Personal Development Coach. Besides coaching, she provides interactive online programmes for busy people, supervises newly qualified and trainee coaches, runs workshops in stress management and a Diploma Course in NLP. Free downloads http://www.pamstokesassociates.co.uk

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